Doesnt everyone? ..its remarkable how almost nobody here at all even knows what the words "search engine optimisation" means the first time you say it.
Yet about 50% of the people you meet here have websites, and 90% of those are nowhere to be found for their buying keywords in Google, and this is where our title phrase comes in..
"I want to be number one in Google"
.....Right : )
The lengthy explainations that then follow, regarding Google's view of the world, their relentless desire to present only the best content to their searchers regardless of our business needs, and their ongoing purging of spammers and tricksters is not for this post, but suffice to say people have some very strange ideas about how to make their websites rank well.
Ranking higher in Google is our speciality but with the knowledge (or the power of seo) comes great responsibility, and more than one potential customer has visably taken offence when we have politely suggested that perhaps your [insert Ibiza tiny niche website] is maybe not the most relevant results for Google to be showing for the vast majority of web searchers looking up **Ibiza** on Google.
..and that for us to even try would be unethical and would be looked on as search engine manipulation. (unhappy faces)
then we explain that Google shows mostly different results to everybody anyway, and what with personalisation, regional (countries) search, local business results, the new universal search results (Youtube etc) being integrated into results globally, so what they see and what everyone else sees will often vary widely, there is a mixture of disbelief and suspicion that we are holding back the special sauce from them.
Usually as always it's money that brings it home. Strangely, the facts about targeted traffic versus random "Ibiza" traffic don't seem to help, explanations that no-one can promise Google #1 anyway don't cut it.
However whats working for us is then offering a realistic quote of maybe a couple of years worth of work, involving the building of sufficient SEO content and good backlinks, and the likely incumbent costs are what actually brings it home that they would be much better off focusing strictly on their customers buying keywords, which we can likely get good exposure for a much more reasonable sum.
SEO as a business runs in phases, maybe you can tell we're in that stage of initial client meetings with a good amount of prospective new client meetings again at the moment :)
..Several of whom will be bursting into their (own relevant keyword) charts with new seo v2.0 sites shortly, and a few of whom have gone away to find someone who can "make them #1 in Google" :)
Good luck with overpowering the likes of the mighty Ibiza Spotlight, the authority site on Ibiza in Google's eyes, as defined by it's sitelinks and almost absolute dominance for Ibiza + anything, (not to mention wikipedia etc) guys,
...let us know how you get on. ;)
Yet about 50% of the people you meet here have websites, and 90% of those are nowhere to be found for their buying keywords in Google, and this is where our title phrase comes in..
"I want to be number one in Google"
.....Right : )
The lengthy explainations that then follow, regarding Google's view of the world, their relentless desire to present only the best content to their searchers regardless of our business needs, and their ongoing purging of spammers and tricksters is not for this post, but suffice to say people have some very strange ideas about how to make their websites rank well.
Ranking higher in Google is our speciality but with the knowledge (or the power of seo) comes great responsibility, and more than one potential customer has visably taken offence when we have politely suggested that perhaps your [insert Ibiza tiny niche website] is maybe not the most relevant results for Google to be showing for the vast majority of web searchers looking up **Ibiza** on Google.
..and that for us to even try would be unethical and would be looked on as search engine manipulation. (unhappy faces)
then we explain that Google shows mostly different results to everybody anyway, and what with personalisation, regional (countries) search, local business results, the new universal search results (Youtube etc) being integrated into results globally, so what they see and what everyone else sees will often vary widely, there is a mixture of disbelief and suspicion that we are holding back the special sauce from them.
Usually as always it's money that brings it home. Strangely, the facts about targeted traffic versus random "Ibiza" traffic don't seem to help, explanations that no-one can promise Google #1 anyway don't cut it.
However whats working for us is then offering a realistic quote of maybe a couple of years worth of work, involving the building of sufficient SEO content and good backlinks, and the likely incumbent costs are what actually brings it home that they would be much better off focusing strictly on their customers buying keywords, which we can likely get good exposure for a much more reasonable sum.
SEO as a business runs in phases, maybe you can tell we're in that stage of initial client meetings with a good amount of prospective new client meetings again at the moment :)
..Several of whom will be bursting into their (own relevant keyword) charts with new seo v2.0 sites shortly, and a few of whom have gone away to find someone who can "make them #1 in Google" :)
Good luck with overpowering the likes of the mighty Ibiza Spotlight, the authority site on Ibiza in Google's eyes, as defined by it's sitelinks and almost absolute dominance for Ibiza + anything, (not to mention wikipedia etc) guys,
...let us know how you get on. ;)




