The Ancient Ibicenco Fighting Art of Search Engine Optimisation

Sunday, June 8, 2008

Tactical Linking Tactics

Ok we've been accused in the past of talking a lot but not actually saying very much about tactics, of being vocal about what we are doing, but not so much how go about it.

As this is the SEO spec ops group, on mainly covert operations, that's to be expected really, but here's a few things we usually do as pretty much SOPs (standard operating procedures to you SEO Civilians)

1) Link to pages on sites that link to you - especially new links that arent yet cached - find somewhere else suitable & if possible drop a decent contextual link from there to it. It will often speed up caching, and gives the outgoing link a little jolt. This includes forum posts, forum profiles in some cases blog comments (dofollow) or mentions on other blog posts.

..like this web design usability & power of impressions (thanks to SEO Design Solutions) or these ones, Boutique Self Catering Ibiza , Ibiza Events and Ibiza Hotels - where we've made some changes on the page we want recached and we've also arranged with the client to link to a friend of theirs (and another of our clients) on the page too. ..Of course we (always) want it cached ASAP (yesterday) -so get on with it Google :)

2) If you run more than one blog, syndicate the feeds from each onto the other. ...when you post on one, the other is then immediately linking at you with your best choice of anchor text. As your blogs grow in power, and dependent on your market, they can sometimes almost even rank each other's posts using this alone.

3) Always link to other bloggers posts, their permalinks, not their blog domain, and do it using suitable anchor text. Use the seo power of wordpress to alert them that you liked their post and have referenced it. People like to know that long hours of staring at screens and typing is being appreciated somewhere, and everybody likes to see links inbound. (You may even make new friends, and from there great things can happen.

4) Think about any subpages with either good pagerank or decent inbound links to them as "power-nodes" - think about routing this out of there through your best anchor text at pages that need help.

5) Courtesy of SDS (above) - brilliance in it's simplicity - use google to tell you which page is most relevant for your term by searching

term+term site:www.mysite.com

- it usually makes sense to further link to the strongest page for the term, or at least it highlights potential issues in the site, i.e if your "best" page for the job is not showing at the top.

6) Always
keep in mind that the relative strength of a link, whether it's an internal or external inbound is always PR divided by no of links offpage with regards to ranking power. The gurus will tell you (toolbar) Pagerank is unimportant, but they would always select a PR6 link over a PR0, we guarantee you.

No, it's not accurate but on a scale of 1-10, ..well, we'd bet it's more accurate than just picking a likely number blindfolded? ..combine this with looking closely at the number of links off the page and you probably will be surprised which and where your best links are PR / strength wise.

And finally, unrelated to tactical linking ops, if you're a wordpress design theme wizard, get onboard this one ASAP, Wordpress theme competition - it could be your big break, seriously..

2 comments:

Dental Marketing said...

I had never thought of syndicating my feeds together before. That is a great idea.

seo recon unit said...

hola & thx.

we initially had some concerns initally about releasing this one to non seo military personnel, in case it should fall into the wrong hands, (supporters of Country & Western, Streisand etc)

but since we perfected the rss double proxy loop defence system we're basically spoiling for a row with that lot now, c'mon, bring it on with your stupid hats and fake cowboy guns.. ;)

 

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