The Ancient Ibicenco Fighting Art of Search Engine Optimisation

Wednesday, April 23, 2008

SEO War

Well, we're feeling a bit like we expect the fighting Americans feel at the moment, overstretched and fighting on several fronts, against some tough opposition on the Business SEO search and as ever the boys are dug in waiting for reinforcements to turn up.

However ** SEO War** looks like a fairly easy term, and as we're floating around there @ #6 without having made any effort whatsoever for it, so may as well take that too on the way past.

We're not even going to bother with an assault page for this one, we'll just get one of the stable lads to pick it up on the way back from the SEO Mallorca Campaign.

The term is also slightly ironic because although we jest about all this in our silliness, it is sometimes a bit like a war between different webmasters for search positioning, and between local rival businesses.

..and especially so in a small place like Ibiza where everybody is all trying to do the same thing, and as soon as anyone sees someone else doing well, they all think that copying them is the way to succeed.

We think that generally, it's not. Standing out with something unique is a much better idea ;)

Sunday, April 6, 2008

Blogging for SEO - Fast Indexing

The SEO Forums are full of people asking how to get their sites and pages indexed quickly. by far the best way we have found is to include the page links into a "trusted" blog, ie, one that when you ping Google, they come running and index quickly.

There seems to be an optimum posting frequency to maintain to keep your blog in this category, at about 8-10 posts per week, but anything more than twice weekly seems to ensure you don't get demoted to just getting cached whenever they fancy it.

So say we had just taken over the optimisation of this site www.cardamomcatering.com ...following a server move, and have been making changes and want them to come and look at the new pages..

...then, probably the best way we could do that would be to make a blog post about it and include the links. In usually only a day or two the pages will be in the index.

All the people in the forums are more likely asking how to get their first site into the index and hence get to the "trusted" scenario initially..

...Content, content, content and then link to it. :)

Monday, March 10, 2008

Yoga in Ibiza

A lot of our clients would prefer to do their own linkbulding to save money, and to learn themselves what the magic fairydust entails, and we are more than happy to go along with that due to our workloads.

We explain the best way to achieve what they need to do, set them up and send them on their way, with any help they need on the end of our livechat faciilty always available to them.

One such is our current "Yoga in Ibiza" search client and friend who is a published and accomplished yoga writer Jax Lysycia author of Yoga & Pilates for healthy Living who actually has a new book out soon, watch out for it all you Yogis I know are reading this ;)

So we've gone along with our own Business Blogging Advice, set her up a starter blog HERE and pointed her in the direction of a few of the best Yoga Forums we could find.

Most small business searches do not generally need huge amounts of links to their sites to rank effectively, they need intelligent targeted and preferably relevant links, and using this approach is usually always enough unless you are up against heavyweight opposition or other SEO companies and their clients.

We look forward to helping Jax raise her own profile enormously over the internet in the next few months :)


 

seo humor - seo humour - seo jokes - seo india - ibiza girls - living tv - ibiza uncovered - keyword sniper - Attention America