If you are starting a new business it is very important to get a website holding page up as early as you can in the proceedings. Aim to get your main keywords and phrases for your new site covered and indexed by G as soon as you can. just a few paragraphs of text, keywords and phrases written into natural reading copy, with targeted titles and h1 s will get you started.
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Obviously knowing a little about what your intended customers might type to look for you can help you phrase relevant content, but of course we know what our keywords are from the research, dont we? If we dont we shouldnt be building a website at all.
If we do, all we are looking to do is build a relevant, well-written website (collection of targetted pages to be precise) on our target topic/s. Then over time, you have to tweak and refine it to try to make it into
the site that Google think is
most relevant for our target words and phrases.
This may take a little longer.. :)
But one carefully keyword crafted holding page with your researched keywords can easily start the ball rolling and may
even start ranking, this one is #15 for *Maltese Properties* in this google search (when I checked) - the domain is only 3 months old, and looks like the title below in the search link above ^ and has virtually no backlinks.
Property sales and rentals in Malta & Gozo
What's more, this particular page wasnt "carefully crafted" at all, it wasnt even researched, I literally just wrote the first thing that came into my head, as it was only ever supposed to be up a few days then the owner changed his mind about the name and bought another domain.
As time is important (age of domain is still a factor, although
our own site proves it doesnt have to be insurmountable) the quicker you get the website into the race, the sooner it can win.
As a rule of thumb, SEO-ing a site to a first page ranking for your target keywords generally will take you quite a while from a brand new domain, in even only a mildly competitive niche, therefore the sooner you get it up and indexed, the sooner (some point down the line) it can start to pull it's weight.
So the lesson is that SEOing of a site is not a "write it and forget it" process. In our observations fresh changes to the site on a consistant basis are a big factor in the engines rankings algorithyms, and it's ok to not have the site absolutely *SEO perfect* when it first goes up, as the tweaks and improvements made to it as you go along help in both refining and tuning your keyword search terms, and in keeping it fresh.
Once your new site is up and running, unless you get your hand into your pocket for Google Adwords immediately, you can expect a few months with not much traffic. This is the time to be getting relevant links and natural traffic (as opposed to search sourced) from the kind of places your customers are likely to be hanging about in.
These will slowly start to help you in the SERPS and the analytics package you
have installed will show you accurately how the visitors use your site, and start to reveal other keywords and phrases you should probably be targetting. At this point you you can go back and add in fresh page/s with carefully targetted keywords to catch this traffic if the research justifies the need.
With all that said, this is an example of an SEO starter site, live from approx 11pm this evening, belonging to a friend who is emigrating in a few months and starting a company called
Maltese Property Finders doing guess what?
Finding Properties in Malta and Gozo :)
..Now we dont claim this is the nicest website in the world by any means, but we are very confident of it's search engine indexing and SEO friendliness. The site can and will be transferred into a nicer better looking framework in a few months, but in the meantime it can already start it's long climb upwards..
by the time their beautiful new Site goes up and they need it to actually start working for them, guess what? ...it will
already be doing that, and we will have several months experience and tweaking and honing in hand.
That's
SEO Design by SEO Ibiza.