Google's Algorithm

The mighty Google Algorithm never ceases to surprise and fascinate webmasters and SEOs.
We know the basics of what we need to do and why from the little G make public in their webmaster guidelines, but any further understanding of the huge supercomputer crunching power of the big G is assumed at best, and often nothing more than controversy and pure speculation.

Some people claim to follow the algo in depth and be able to "game it" to get results and charge "brain surgeon" rates to do this for their clients, often with still varied results. For most SEOs though at best we have an educated guess at what Google do, and more like an uneducated guess at how they do it.

Luckily however, we dont really need to know exactly the reason why (as various SEO experts have a million different theories about what the massive collective brainpower behind the Google algorithm have done and are doing) but just that it does work, and that doing what we do works very well as you can see from this morning's report for La Grande Bouffe Catering.

We all have our theories based on what we have seen and done, and the results gained, but our friends at SEOmoz think theyve uncovered some of how it actually works here

http://www.seomoz.org/blog/a-little-piece-of-the-google-algorithm-revealed

so hopefully, that's all clear now then? :) - Good, lets get on with it...